In 1961, a Christmas decoration contest was held from Ashland to Western and 16th Street down to the Chicago River for the best decorated yards. I imagine the 1960s were a real transition for the neighborhood, as they Mexicans were immigrating into the neighborhood and the Bohemians were leaving. Even in this article it is evidenced by the last names: Ploskonka of Cullerton Street, Gutierrez of 21st Street, Krch of 21st Street and Zaragoza of 19th Street.
At the time, the newly formed Central West Side Chamber of Commerce participated in boosting the visibility of shopping areas by putting up Christmas decorations along Blue Island Avenue and 18th Street. There was even a traditional Mexican celebration held complete with dinner, games, songs and a pinata!
Chicago Tribune, December 21, 1961.
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